IN-FUSIO bought by Zenops :(

May10

zenops & IN-FUSIO Well, I’ve had the news for a while now but waited until this became public to reveal it, even on les echos.
So, my old company has been sold to a small industry player at a really ridculous value, meaning that my shares are now worth nothing :’(

Anyway, I certainly won’t give lessons, knowing how complex it is to set-up a company, grow it and make it a profitable business. I will however give some clues about why I think IN-FUSIO failed.

The “I want it all” syndrom: IN-FUSIO had the will to be:

A mobile games service provider
A mobile games technology provider
A top ranked mobile games publisher
On all continents, all technologies…

Seems ambitious, with interest conflicts? It is. When you’re small, you can’t perform well on so many different (even if complementary) segments. Even worse, how do you can you have your competitors adopt your technologies (a game engine in this case).

Mobile games not taking up as expected: The mobile games market overall in Europe and US has been growing at a much lower rate and with lower prices than expected.
Big players with big bucks: All the game industry players are coming to mobile with huge means, EA, Ubisoft… These guys are in an industry that is bigger than the movier industry, if they have decided they want to compete in the mobile space, the small players stand with a few chances.

Anyway, good luck to the new entity and to the ex-IF employees!

posted under Business, News

8 Comments to

“IN-FUSIO bought by Zenops :(”

On May 12th, 2007 at 1:16 pm Wonderboy Says:
Hi,

what do you mean by “nothing worth”? Was it such a low price?

Wonderboy
On May 12th, 2007 at 2:08 pm florentp Says:
You can’t imagine…
On May 14th, 2007 at 7:56 am Wonderboy Says:
Let´s guess? 1,- Euro.
On May 14th, 2007 at 1:06 pm jim Says:
I have seen quite a few mobile games reseller like http://www.youpark.com givng quality content and then most of them are bought out?? is’t it a good reason that indutry is growing?? Accqusitions and mergers are logical when we say mobile indutry is growing
On May 15th, 2007 at 12:46 am florentp Says:
It’s more of a proof that the industry is a very competetitve space with product to market (dev/porting, lincenses, tests…) growing exponentially these last years.
This is definitely part of the issue.
On May 15th, 2007 at 9:31 am devyani Says:
where does that leave the small and medium gaming companies….when all the mobile gaming space is gobbled up by EA’a and gameloft’s?
On May 15th, 2007 at 10:06 am Wonderboy Says:
In-Fusio claimed to be one of the big ones. And they failed not because of EA and Gameloft, but by their own strategy, management and products. They had enough capital and enough employees to do a bit more than just getting bought for low value by another company.
Now they disappear…
On June 2nd, 2007 at 12:10 am Thierry Says:
I think the lesson for In-fusio is this==>

Guys, Get up every morning to just do 2 things:
1) Keep the pace of the technology beter and better
2) Keep the cost of your technology cheapper and cheppear

If you fail in one of those 2 issues you loose the game : game over.

They lost.

ps: Comme quoi avoir trop d’argent n’aide pas forcément à voir les priorités.